David Short went from running major operations in the liquor industry to backing himself and launching Shorty's Liquor—a boutique business that built a reputation serving some of Australia’s biggest corporates. In this episode, he takes us through the highs and lows of building Shorty's from scratch, the grind of sales and team building, and the bold expansion decisions that set him apart.We dig into how COVID-19 forced a business rethink, what came next after a major acquisition, and why David’s now investing in the next wave of growth—including his take on AI’s role in business. It’s a candid, insightful chat with a straight-talker who’s lived the transition from corporate to entrepreneur and come out with hard-won lessons and a renewed vision.Find David's website here: https://shortinc.com.au/You can subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter-sign-upJoin the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube.See omnystudio.com/listener for privacy information.

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