It's still early days for generative AI, but the change it will inevitably impose on the news media is massive. If that sounds sounds scary to you, you should talk to someone. We'd recommend Brian Morrissey, author of The Rebooting newsletter and host of The Rebooting Show podcast, both of which get into the weeds of the media business.

In this wide-ranging conversation, Brian and Pete Pachal attack the big questions around GenAI and media: What happens when AI becomes the dominant force in search and SEO traffic to news sites dries up? What does the publisher-audience relationship look like in an AI-mediated world? And how can media companies get ahead of the coming GenAI wave — and maybe even ride it?

The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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Music: ⁠⁠Favorite⁠⁠ by Alexander Nakarada, licensed under Creative Commons BY Attribution 4.0 License

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