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Listen "Can You Trust That Clip? Storyful’s James Law on Verification in the AI Era"
Episode Synopsis
AI has turned verification into a newsroom survival skill.Please support the sponsor of this podcast: PodPitch.com is a software that thousands of people use today to book podcasts with a 4% booking rate. It’s the most updated podcast email database and it comes with a custom-trained AI that learns YOUR voice and applies what works from more than 10 million previous pitches to optimize your own reply rate. Now one comms pro has the power of a 10-person team.Join Golin, Weber, Edelman, Finn, Broadhead, 5W and more in seeing a live demo today.Click here now to book time to check out PodPitch: https://new.podpitch.com/mediacopilotIn this episode of The Media Copilot, Pete Pachal talks with James Law, Editor-in-Chief of Storyful, about how newsrooms verify social and user-generated video in an era of AI, deepfakes, and viral misinformation.Law explains how verification evolved from the Arab Spring, when social media footage became central to breaking news, to today’s flood of viral clips and AI-generated video designed to look like real eyewitness content. He breaks down Storyful’s verification workflow, why metadata still matters, and how every clip is checked for date, location, and source.They also discuss the limits of AI detection tools, the rise of “harmless” synthetic videos that erode trust, and why authenticity and transparency matter more than ever for newsrooms.What We Cover- How Storyful verifies video at scale- Why AI detection tools fall short- The role of metadata and raw files- The growing trust problem in digital media- Why authenticity outperforms polish on social platformsAbout the GuestJames Law is Editor-in-Chief at Storyful.🔗 LinkedIn: https://www.linkedin.com/in/jameslaw21/ 🔗 X: https://x.com/JournoLawJ 🔗 https://storyful.com/about/📩 Enjoyed this episode?Subscribe to The Media Copilot on Substack, Apple Podcasts, Spotify, or your favorite app. On YouTube? Tap the Like button and Subscribe to the channel. For more AI tools and resources built for media professionals, visit MediaCopilot.ai.Produced by Pete Pachal and Executive Producer Michele MussoEdited by the Musso Media Team Music: “Favorite” by Alexander Nakarada, licensed under CC BY 4.0© 2025 Musso Media. All rights reserved. © AnyWho Media 2025
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