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Listen "Choosing the Level of PoS Data to Integrate into Shopper Journeys"
Episode Synopsis
The Measurement Minute by Gary Angel Given that PoS data is a powerful addition to shopper journey data, the question becomes what level of PoS data integration is necessary or appropriate. The most powerful integration is also the most detailed – integrating purchase data into individual journeys. This kind of integration let’s you see … Continue reading "Choosing the Level of PoS Data to Integrate into Shopper Journeys"
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