Optimising digital experiences in financial services

The MarTech & Optimisation Podcast
21/11/2024 44 min
Optimising digital experiences in financial services

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Episode Synopsis

During today's episode, we explore with Doug Morris, strategy director at Ratio:FS the role which optimisation plays in continually improving your customer's digital experience. We'll exploreWhat is optimisation The importance of continual investment in your programme The role of personalisation vs testing How to structure your optimisation team How to build your optimisation roadmapHow to measure the success of an optimisation programme To get in touch with future questions or to be interviewed for a future episode, email [email protected] or visit us at www.ratiofs.com

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