When you watch a compelling video, you feel like you know the person on the other side of the camera. Heck, sometimes you spend large amounts of time browsing videos created by your favorite people. Video is powerful because it tells a story. When used properly in marketing, it successfully builds your know, like, and trust factor with a person. The goal is to reach potential home buyers and sellers in order to build that connection so that they contact you before reaching out to another agent on Zillow.  In this week's episode of the Marketing Trench we talk with Jeb Smith from Coldwell Banker about how he's leveraging video while under quarantine to build a powerful trust asset that's going to generate customers for tomorrow!

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