Did you know that online branding is a "thing?" And we're not just talking about social media... nor are we just talking about logos and color choices. This is the whole experience, the whole vibe and culture you are creating with your audience as they encounter your digital presence. While this includes social media, it also includes your website, email newsletters, podcasts and videos, and even your regular ol' email correspondence and the signature that you use. Your brand is all about you!
Key points that we cover in this episode include:
1. Dialing in your voice and message
2. Dishing out your value and expertise
3. Developing online connections and community

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