Monetizing Repeat Client Base With RFM Segmentation

The Marketing Cloudcast
09/05/2019 19 min Temporada 1 Episodio 61
Monetizing Repeat Client Base With RFM Segmentation

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Episode Synopsis

RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here: https://www.benjamin-david.com/rfm-ebook/

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