How to Speak ABM: Episode 7 – The Future of Lead-Gen

The Marketing Cloudcast
13/11/2020 20 min Temporada 1 Episodio 107
How to Speak ABM: Episode 7 – The Future of Lead-Gen

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Episode Synopsis

Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in.  Resources: Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI

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