How to Speak ABM: Episode 4 – 3 Steps to Success

The Marketing Cloudcast
27/10/2020 20 min Temporada 1 Episodio 104
How to Speak ABM: Episode 4 – 3 Steps to Success

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Episode Synopsis

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services. Guest: Sandra Marchand, Director of Marketing at ATS, Advanced Technology Services. Resources: The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8zA Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

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