Tom Hogan joins the Cloudcast. Tom is co-author of "The Ultimate Start-Up Guide" and co-founder of Crowded Ocean, one of Silicon Valley’s leading marketing firms for startups. In this episode, Tom gets real about the failure rate for start-ups — and explains how marketers can help growing companies stick around for the long haul. He shares why you’re not Steve Jobs (and that’s actually a good thing!), how to craft a great company culture from the early days, and ways to leverage great talent without it costing a fortune. Resources for this episode: Tom's website: http://crowdedocean.com Subscribe to the Cloudcast: http://sforce.co/cloudcast Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind: http://twitter.com/youngheike http://twitter.com/joelbook

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