In this Masterclass inaugural episode, Lane Houk, Lyn Askin and special guest, Andrew Sterling Ansley, discuss the new Google Helpful Content Update, its implications, and new strategies on how to create killer, people-first content that both your target audience will love along with content that Googlebot and the search algorithm will E-A-T up... that is content that demonstrates expertise, authority and trustworthiness.



Lane Houk and the panel discuss the different EAT signals that the algorithm and Gbot are crawling for as the bot reads the content - which needs to be people-first. That is, content that gives real humans a rewarding, 5-star experience. For marketers and agency owners, we know that content needs to check certain boxes and this episode goes pretty deep into that arena as well.



We also spend a bonus 30 minutes in a live demonstration of a new SEO research and writing tool called https://on-page.ai which helps a marketer or writer develop killer content using incredible insights, data and content that OnPageAi provides you.

To learn more about The Marketing Center of Excellence: https://themarketingcoe.com

Find Us on Our Podcast and Media Channels:

Spotify: https://open.spotify.com/episode/5O7YKZ3Sgz2e3Kkph3XoJ7Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGVtYXJrZXRpbmdjb2U=Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-marketing-center-of-excellence/id1510519320Amazon Music: https://music.amazon.com/podcasts/926a0b46-d4a7-44a4-88e1-ba4c44135d2f/the-marketing-center-of-excellence=

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