In this episode, SaaS advisor Ton Dobbe explains how B2B SaaS companies can move from desperately chasing funding to building remarkable, sustainable traction. He outlines his "broken triangle" framework to identify the ideal customer segment based on the high-value problems a SaaS solution can uniquely solve.

Ton stresses understanding customers' pain points, leveraging review platforms for transparency, focusing on short-term execution, and providing daily value to drive loyalty. He shares examples of helping SaaS companies reposition based on customer insights. Ton's book, Remarkable Growth, explores these concepts of building traction and resilience in further detail.

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