In this conversation, Andrew Jenkins and Brynne Tillman explore the evolution of social selling, the power of LinkedIn as a prospecting tool, and the role of AI in enhancing sales strategies. They discuss the importance of authentic engagement, building a buyer-centric profile, and the challenges of automation in sales.

The conversation emphasizes the need for clarity in messaging and the significance of establishing a brand voice when using AI. Ultimately, they highlight that AI should support relationships rather than replace them, advocating for a thoughtful approach to leveraging technology in sales.

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