Do you ever feel like you’re doing all the "right" things in your business but still feel lost? You're not alone. Welcome back to The Lighthouse Sessions, the show designed for visionary entrepreneurs who are tired of the noise and ready to find their way back to a clear and aligned path. In this episode, we sit down with John Golden, Chief Marketing Strategy Officer at Pipeliner CRM, to talk about the unexpected truth behind business "success" and how it might be secretly holding you back.John's story is a powerful one of a journey from the dot-com boom to building a CRM that actually serves the people who use it. He reveals why most traditional CRMs feel like a burden, not a benefit, and how the "800-pound gorilla" of the industry was built from a "command and control" perspective, forcing salespeople to choose between data entry and closing deals. Sound familiar?For visionary founders who crave creativity and hate being bogged down by mundane tasks, John's insights are a revelation. He shares how his company has incorporated AI to take away the low-value, routine work, freeing up time for what truly matters: building relationships and creating value.In this conversation, you'll discover:Why the most successful people are the ones who lean into the fundamentals, even when they get complacent or "wing it".How to put your best foot forward in an age of AI, where your digital presence is more important than ever.The surprising reason why sales is the "greatest act of service" and why your focus on serving others is the ultimate key to success.This episode isn't about getting more done; it's about doing the right things at the right time, with just enough structure to soar.For all of John's golden nuggets, highlights, and links to connect with him and Pipeliner CRM, be sure to download the full show notes at [Your Website Link].If you've ever felt like you're in a rut despite your best efforts, this episode is a compass. John’s wisdom will help you remember the powerful fundamentals that often get lost in the pursuit of "scaling."Hit play now and start navigating your way back to clarity and alignment.

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