Are you a visionary founder feeling lost in the corporate fog? Do you secretly worry that the aggressive "hustle culture" required for success is slowly sanding off pieces of your true, creative self? If you crave clarity and growth that feels aligned, not forced, then this episode is your signal.In this essential conversation, Jeff Borschowa sits down with Martise Armstrong, a fellow INFJ (one of the rarest personality types ) and a highly successful sales leader with 20 years of experience. Martise is living proof that the quiet, intuitive traits often discouraged in business are actually the keys to an "unnatural advantage".The sales industry has earned a terrible reputation—and for good reason. Visionary entrepreneurs often resist sales because they feel pressure to adopt a "hard-nosed" persona and use manipulative tactics to "overcome objections". This pursuit of a map or a rigid framework often leaves founders feeling like they are sacrificing their creativity and becoming someone they don't recognize.Martise and Jeff dismantle this myth entirely. Martise shows why sales done right is the highest form of service —it's about genuinely solving a problem.Here’s the radical truth from this episode: You cannot fake sincerity, and your audience knows it. As Martise explains, people's guards are up from the start because they know salespeople are commissioned. The moment you come in detached from the sale because you genuinely care about the person's needs, trust is built.The Power of Listening: Why introverts excel in sales by asking insightful questions and then shutting up—a powerful technique superior to the volume-based approach of most extroverts.The Doctor-Patient Relationship: How to model your sales process after an ethical physician who listens, asks follow-up questions, and recommends only what is truly in the client's best interest, even if it means turning down a deal. (Martise shares a powerful personal story about a doctor who failed this test ).The Healing in Belonging: Martise opens up about feeling "different" and "crazy" until discovering his INFJ type provided profound clarity and a sense of "not being alone".Intuition Over Evidence: The fascinating truth about why INFJs—and likely many intuitive visionary founders—"know" things instinctively without always being able to articulate the concrete evidence, and how to start trusting that inner voice.The Go-Giver Philosophy: The personal background that taught Martise how to interact with complete strangers with sincere, genuine interest, and the influential book recommendation that validates this people-first approach.Why You Are Not the Problem: Martise shares his desire to spread the message that focusing on people and their needs, instead of being "hard-nosed," naturally leads to lasting success. If you're stuck between having too many ideas and too little structure , this conversation will give you the permission you need to lead like you, not like the latest business guru.Martise Armstrong is on LinkedIn: Connect with him and follow his journey spreading the message of genuineness in business.What part of this conversation resonated most with you? Let us know in the comments below!

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