What if everything you’ve been taught about marketing is wrong? What if the endless chase for leads, the complicated funnels, and the pressure to be someone you’re not are actually holding your business back?For visionary entrepreneurs who are tired of the transactional, "salesy" tactics that feel inauthentic, this episode of The Lighthouse Sessions is the permission slip you've been waiting for. In this powerful conversation, your host Jeff Borschowa sits down with Elizabeth Henson, a business coach and community-building savant who argues that the most potent marketing strategy isn't marketing at all—it's building a genuine, purpose-driven community. Elizabeth shares her incredible journey from being a teacher and photographer to becoming a sought-after coach, and how she discovered the secrets to organic growth by making her own mission the primary magnet for her ideal clients. This episode is a masterclass in authentic business building.In this episode, you will discover:The REAL Foundation of a Successful Business: Elizabeth reveals why your self-development and leadership skills are more critical than any marketing tactic. She shares the blunt truth: if your personality and leadership aren't in alignment, your business will suffer. Community-Based Marketing: Learn how iconic brands like Apple and Harley-Davidson sell a feeling and an identity, not just a product. Elizabeth breaks down how you can apply these same principles to build a loyal tribe that becomes your greatest marketing asset. The 90-Day Goal Method: A simple yet profound strategy to generate endless referrals by getting laser-focused on helping just ONE client achieve a tangible result. Master this, and you'll never have to "chase" clients again. How to Find Your Ideal Client (Without the Guesswork): Stop creating avatars out of thin air. Elizabeth shares her "reverse-engineering" process for attracting clients who are genuinely aligned with your core mission and values. The Power of Giving for Free: Worried about giving away your best stuff? Elizabeth explains how hosting free events and operating from a place of reciprocity has been the secret to her six-figure success and how it builds trust faster than any sales pitch. Embracing "Failure" as Data: Hear the story of a $10,000 "failed" product launch and how Elizabeth reframed it as a valuable learning lesson. Learn to operate your business from a place of neutrality where every outcome is a win. The Four Phases of a Thriving Business: Elizabeth walks you through her signature framework—Branding, Marketing (your numbers), Sales, and finally, Leadership & Visibility—and explains why so many entrepreneurs get the order wrong. This conversation is for every entrepreneur who wants to build a business that not only thrives financially but also feels deeply purposeful and aligned. Stop forcing what isn't working and learn how to attract success with ease and authenticity.#TheLighthouseSessions #CommunityBuilding #AuthenticMarketing #Entrepreneurship #Leadership

Ver todos los episodios