ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Part 1: The Lead Generation Paradigm"
Episode Synopsis
This video describes the concept of "Lead Generation" - not as some random promotional tactic that you can just bolt onto a failing marketing program in order to fix it - but as an effective, time-tested strategy for growing any business's sales, market share and profitability.
More episodes of the podcast The Lead Generation Paradigm: How We Generated Over $4B in Closed Sales - and How You Can, Too!
Prolog
09/10/2024
Part 8: It's All about the Needs
06/08/2024
Part 7: Checkpointing the Revolution
06/08/2024
Part 6: Considerations
06/08/2024
Part 5: The Details of the Call
06/08/2024
Part 4: Designing Your Calls
06/08/2024
Part 3: Structuring Your Campaign
06/08/2024
Part 2: The Cold Calling Example
06/08/2024
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