The Loeries Measures More Than Advertising and Marketing Trends: Preetesh Sewraj

The Lead Creative
30/10/2025 11 min Temporada 7 Episodio 14
The Loeries Measures More Than Advertising and Marketing Trends: Preetesh Sewraj

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Episode Synopsis

At the IMC Conference, Preetesh Sewraj, CEO of The Loeries, joined Mongezi Mtati to discuss whether the creative industry has too many awards, echoing the same sentiment shared by Chris Borain, CEO of IAB South Africa and The Bookmarks Awards.Conversation highlightsToo many awards, not enough purposeThe Loeries as a research benchmarkFewer awards, higher creative standardsTrust and bravery in creativityCollaboration drives better brand outcomes___________________________The Lead Creative Podcast is available on:AppleSpotifyYouTubeFollow us on:LinkedInFacebookXInstagramSend us mail! Support the showBuy us coffee here to help us grow. Follow us for more on: YouTube LinkedIn Instagram

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