Great work still matters and it’s being recognised. Chris Borain, Executive Director of IAB South Africa, shares how The Bookmarks celebrate creative excellence that delivers real results.He also unpacks the challenges facing the industry: shrinking budgets, programmatic advertising wastage and the overuse of AI. As pressure mounts, he argues for smarter collaboration, sharper integration and a return to work that actually works. We also discuss:Why awarding creative excellence still mattersProgrammatic waste and missed opportunitiesHow AI is reshaping cost modelsThe value of insight and integration in creative success___________________________The Lead Creative Podcast is available on:AppleSpotifyYouTubeFollow us on:LinkedInFacebookXInstagramThis episode was edited by Maishe Mo AfrikaSend us mail! Make a donation to Threads for Ikasi, a foundation that provides school uniforms, dignity packs and other essentials to children in townships, rural areas and under-resourced communities. To support them, go to: https://threadsforikasi.org Support the showBuy us coffee here to help us grow. Follow us for more on: YouTube LinkedIn Instagram

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