AI, Creativity and the Future of African Marketing: Dr Gillian Hammah

The Lead Creative
30/09/2025 19 min Temporada 7 Episodio 8
AI, Creativity and the Future of African Marketing: Dr Gillian Hammah

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Episode Synopsis

 Dr Gillian Hammah, CMO at Aya Data, joins us at the IMC Conference to discuss balancing AI with creativity. She explains why agencies must price for value, how Africa can take ownership of its data, and the new skills marketers need to thrive. ___________________________The Lead Creative Podcast is available on:AppleSpotifyYouTubeFollow us on:LinkedInFacebookXInstagramSend us mail! Support the showBuy us coffee here to help us grow. Follow us for more on: YouTube LinkedIn Instagram

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