If you are a high ticket service provider, coach, or consultant, lead generation is a waste of time. I'm sick of seeing business owners struggle to fill their calendars because they're following outdated tactics. That's why I'm going to go on a bit of a rant this episode. You'll Discover Why traditional lead generation tactics are the last thing in our list of marketing priorities [01:30] The only thing lead magnets are good for [02:25] What I recommend instead of lead generation [03:21] The false belief most business owners have about buyers [04:20] The biggest mistake I see people make when launching their Power Offer (it's like shooting yourself in both feet) [05:20] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

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