"What is your mission? ... Ultimately when people are on your webinar, they are looking for a leader." Position yourself as such. - Joel Today I am coming at you from a unique angle.  What does "cults" have to do with today's topics? Cults have always intrigued me; how they are formed, their journey, why people stay in them, and why can outsiders often times see what those on the inside cannot.  Similar to the "Expert's Curse" - it is difficult to see outside when you are so immersed in your brand, product, service. In This Episode: Community and higher purpose; Importance of conversion and connecting with the audience; Know your purpose and know your "why;" Be ethical and truthful;  Importance of mission statements...connect YOUR mission statement with theirs; "Buy in for the mission statement and stay for the community..." Much more! Connect with Us: Subscribe and Comment on iTunes. Get your free case study here. Building or optimizing your webinar? Check out our Webinar Super Success Summit! If you are interested in our Mini-Webinar Accelerator course, click here for more information.  Check out The Webinar Vault for an inside look at how I review and critique webinars. Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice! Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email [email protected] or myself at [email protected] if you're interested.

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