In this episode of The Jasper Blueprint podcast, Bessi explores the critical role of vision in business, emphasising its impact on successful enterprises. Bessi delves into the necessity of an inspiring vision and offers a detailed guide on crafting a vision statement that can drive your company toward meaningful and sustainable success. Bessi contrasts different approaches to vision statements, highlighting the significance of depicting an ideal world your business seeks to be part of shaping, rather than just focusing on market dominance. By sharing  examples Bessi demonstrates how to articulate a vision statement that is inclusive and aspirational—capable of uniting both internal and external stakeholders around a shared purpose.   Also in this episode:  Your vision should describe the ideal world you want to help create, not just your place in it. Vision statements must be clear and concise to effectively communicate the company's long-term goals. Reflect on the long-term impact you want to have on your community, industry, or the world. A powerful vision statement motivates and inspires both your team and stakeholders. Grounding your business in values and an inspiring vision enriches human experience and drives sustainable success.     Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group   About Bessi Graham: With nearly 25 years' of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.   This Podcast Is Produced, Engineered & Edited By: Simplified Impact

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