In this episode of the Jasper Blueprint podcast, Bessi navigates the complexities of leading a strong business in an ever-changing and demanding environment. We dive into the critical task of reevaluating deeply rooted assumptions about the fundamental role of business, specifically highlighting the intersection of money and meaning in business. This conversation aims to inspire a profound reflection on how financial success and ethical purpose can and should coexist within your company's strategy. Bessi asks you to reassess the foundational aspects of your business — its mission, vision, values — and your articulation of how you will achieve sustainable growth, financial stability, and resilience in the face of change.   Also in this episode: Business success does not have to be a zero-sum game; your company can thrive financially while maintaining an ethical backbone and meaningful purpose. Decisive leadership often flounders due to a lack of clarity and articulation of the business's foundational elements—vision, mission, values—and these need to be redefined and communicated for effective navigation through turbulent operational environments. A business model that focuses on delivering value and results, rather than cost reduction or mere profit maximisation, can rejuvenate your experience of your business and lead to sustainable, long-term success. Engaging in deep reflection and intentional decision-making based on the identified patterns of your leadership and behaviours across the company can empower you to reclaim your ability to make decisive, impactful moves. Achieve clarity, inspire your team, and build a thriving business model in an ever-evolving landscape. Download 5 Steps to Reclaiming Decisive Leadership now!   Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram| Facebook Group   About Bessi Graham: With nearly 25 years' of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.

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