In this episode of the Jasper Blueprint podcast, Bessi explores the unconscious beliefs about profit and purpose in business and how that drives decision-making and behaviour. We discuss the urgency of shifting these beliefs and the negative impacts they can have on your business. By aligning money and meaning, you can reduce risks, spot opportunities, and strengthen your business's long-term viability. Learn how to attract and retain the right talent by articulating your company's values and vision.   Also in this episode: Shifting Mindsets: Recognising and challenging unconscious beliefs regarding the role of profit and purpose in business. Urgency of Integration: The compelling need to merge financial stability with meaningful contributions for long-term business resilience. Impact on Leadership: Understanding how biases affect decision-making, hiring practices, and overall business conduct. Positive Opportunities: Leveraging a combined focus on money and meaning to unlock competitive advantages and potential market opportunities.   Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group   About Bessi Graham: With nearly 25 years' of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.

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