In this episode of Both/And, host Bessi Graham discusses how leaders must look around and read the room to influence those around them. Neglecting this step risks self-centered goals. Contextual analysis is crucial for creating positive impact in business. An effective leadership, business ownership, and entrepreneurship involves the ability to read the situation and surroundings, thereby increasing awareness of others and their impact. This shift from self-focus to situational awareness is vital for established leaders seeking to create positive impact and leave a meaningful legacy. Failure to take this step risks becoming entrenched in self-centered goals. It is, therefore, essential to analyze contextual factors such as key trends, market forces, industry forces, and macroeconomic forces to broaden one's approach to the world and contribute more meaningfully. Such an approach enables leaders to shape their vision in a manner that aligns with contextual realities. Also in this episode: Why it's important to look at the context that in which we operate  How are you fighting against injustice that gets you mad?  The hints in your moments of anti-flow  Ask yourself: "Do you already have the skills, experience, and resources to contribute to this issue or area you have identified?" Three steps to help you look at your efforts positively   Subscribe To Both Success And Integrity With Bessi Graham: Apple Podcast | Spotify | YouTube  Connect With Bessi Graham: Website | Facebook | Private Facebook Group | LinkedIn | Instagram   About Bessi Graham: With over 20 years of experience working with business owners, governments, and large funding bodies to bring "doing good" and "making money" back together, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective on what makes change happen.  You know you were born to do something significant, so don't leave it to chance.

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