In this episode of Both Success And Integrity With Bessi Graham, Bessi chats with Business Advisor, Isaac Jeffries about the Business Model Canvas. Isaac Jeffries explains that IDEO's three lenses - desirability, feasibility, and viability - help to understand how to use a business model. Every business owner needs a sustainable way to find and delight customers, run the business smoothly, and make more money than they spend. The Business Model Canvas helps you unpack these three lenses and how you can use them to strengthen your business. The Canvas helps to identify the incentive for customers to try something new and switch from what they are doing today. Isaac Jeffries suggests that starting with the customer and their needs is the best place to begin building a business model. Also in this episode: Why desirability, feasibility, and viability are the three lenses every business owner needs to use when designing their business model. While your personal mission may not always be part of your marketing message, alignment between your mission and your business will sustain you over the long haul and create loyalty with ideal customers. The Canvas is a useful tool for quickly adapting and changing your business model, as it allows you to easily make adjustments based on changes in partners, location, customer, revenue streams, and more.   Subscribe To Both Success And Integrity With Bessi Graham: Doing Well By Doing Good Inside Your Business Apple Podcast | Spotify | YouTube  Connect With Bessi Graham: Website | Facebook | Private Facebook Group | LinkedIn | Instagram   About Isaac Jeffries: Isaac works with social entrepreneurs around the world, helping them design businesses that are both sustainable and impactful. He was the first employee Bessi hired at The Difference Incubator, where he still facilitates accelerators and investment readiness programs all these years later. Isaac also delivers two university programs (Startup Ideation + Entrepreneurial Mindset) and coaches a wide variety of businesses across Australia, Asia and the South Pacific. You can learn more about Isaac and his ideas at www.isaacjeffries.com Relevant links: How To Fill In A Business Model Canvas: https://isaacjeffries.com/blog/2018/9/8/how-to-fill-in-a-business-model-canvas How To Make Good Decisions With The Business Model Canvas: https://isaacjeffries.com/blog/2019/5/6/how-to-make-good-decisions-with-the-business-model-canvas The Three Ways A Business Can Create Impact: https://isaacjeffries.com/blog/2018/5/1/the-three-ways-a-business-can-create-impact   About Bessi Graham: With over 20 years of experience working with business owners, governments, and large funding bodies to bring "doing good" and "making money" back together, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective on what makes change happen.  You know you were born to do something significant, so don't leave it to chance.   Both Success And Integrity With Bessi Graham: Doing Well By Doing Good Inside Your Business

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