In this episode, we dive into the heart of customer experiences—literally. Join us as we talk with Katie Mares, renowned customer experience expert and author of CustomHER Experience, to explore the often-overlooked role emotions play in shaping buyer decisions and loyalty in the automotive industry.Katie shares actionable strategies to help dealerships go beyond transactions and build meaningful connections with their customers. From designing sensory-driven showroom experiences to empowering teams to anticipate and respond to emotional cues, Katie reveals how to create loyalty that lasts long after the sale.Key Highlights:Emotional triggers that influence customer decisions.The power of sensory-driven experiences in retail.Shifting from transactions to genuine relationships.Practical tips for empowering dealership teams.Tune in to learn how your dealership can stand out by engaging customers on an emotional level

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