In this episode, "The Inside Track" explores leveraging data to create seamless and personalized customer journeys in the automotive industry. Experts from CallRevu & Fullpath discuss how focusing on the importance of a strong data infrastructure for dealerships is paramount for success. It starts with the right vendor partners for data integration, actionability, and the future of AI enhancing human capabilities in sales. Let’s face it, customer expectations are evolving, and dealerships need to create unified, holistic customer experiences to stay competitive. And in this episode, we’ll discuss the challenges and the actions you can take now to better prepare.

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