In this episode of The Inclusion Bites Podcast, Joanne Lockwood is joined by C. Guz for an insightful exploration of how rejections within the job market can be transformed into genuine opportunities for growth and inclusion. The conversation moves beyond the standard narrative of setbacks, probing the systemic flaws in recruitment practices and championing the necessity of humanising the candidate experience. Joanne and C. dismantle the status quo, addressing the pitfalls of traditional CVs, the prevalence of ghosting, and the risk-averse nature of recruitment processes, while emphasising the strategic importance of trust, psychological safety, and authentic employer branding in attracting and retaining top talent.
C is a female entrepreneur and job seeker based in Istanbul with a resolute mission to make recruitment more inclusive for all. Drawing from her own journey—marked by over 13,000 rejections and a ten-month period of unemployment—she channels her experiences into advocacy for candidate-centred hiring. As the founder and CEO of Octopus, C. has developed a platform aimed at bridging the gap between employers and candidates, ensuring actionable feedback and fair assessment at scale. Her partnership with her technically-focused co-founder complements her vision, bringing practical solutions to the critical challenges experienced by both jobseekers and recruiters.
Throughout their discussion, Joanne and C. interrogate the inherent biases in recruitment technology, the often transactional approach of large organisations, and the harmful effects of poor candidate experiences on employer brand and retention. They debate the ethical challenges of AI in hiring, the impact of speculative job postings, and the need for proactive strategies—such as structured feedback and transparent expectations—to establish trust and dignity in the process on both sides.
The key takeaway from this episode is the transformative power of reframing rejection, not as a defeat but as a catalyst for change in recruitment culture. By advocating candidate-centred practices, transparent communication, and actionable feedback, Joanne and C. encourage listeners to drive practical, inclusive change—ensuring that every individual, regardless of circumstance, is both seen and valued within the world of work.

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