In this episode of The Inclusion Bites Podcast, Joanne Lockwood engages in a deeply resonant conversation with Sam Rathling about resilience, diversity, and wellbeing. Sam Rathling discusses the significant role sobriety and authenticity played during her cancer journey, providing an insightful look into the emotional and physical challenges of battling breast cancer. Joanne and Sam explore the pivotal moments that shaped Sam's experience, from her decision to quit drinking to the transformative power of sharing personal stories on social media.

Sam Rathling, a renowned LinkedIn and social selling expert, is celebrated for her resilience and inspiring journey. She is the author of bestselling books "Linked Inbound" and "Linked Outbound", which focus on leveraging LinkedIn for business success. In addition to her professional achievements, Sam is a single mother to three neurodivergent children, navigating the complexities of parenting while managing her health. Her company, Pipeline 44, encompasses influential brands like Social Selling Teams and Social Selling Academy. With a distinctive voice on social media, Sam has mastered the art of connecting with audiences through authenticity and vulnerability.

Throughout the episode, Sam highlights the importance of remaining genuine on social media, transforming the platform into a space for real, heartfelt connections. She shares poignant stories, including her son’s triumph over bullying and her experience with breast cancer, underscoring the power of vulnerability in attracting the right audience. The discussion also delves into the challenges of addressing personal health issues publicly and the emotional toll it takes. Sam and Joanne offer valuable insights into navigating these conversations, emphasising the necessity of early detection and the critical support needed post-treatment.

A key takeaway from this episode is the profound impact of authenticity and vulnerability in both personal and professional realms. Listeners will be inspired by Sam's resilience and encouraged to share their own stories to foster genuine connections and promote wellbeing. This episode is a vital listen for anyone eager to understand the intersection of resilience, diversity, and authenticity, and how these elements contribute to a fulfilling and inclusive life.

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