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Listen "Jon Alexander - From Consumers to Citizens; Unlocking The Power of Citizen-Led Change"
Episode Synopsis
My guest this week is Jon Alexander, the author of "CITIZENS: Why the Key to Fixing Everything is All of Us," and the co-founder of the New Citizenship Project; a strategy and innovation consultancy with a mission to catalyze a shift to a more participatory, citizen-led society and driven by a belief that, given the right opportunity, people can and will shape the things that matter to them for the better.Jon began his career in advertising, working at agencies including BBDO and Fallon, making ads for some of the world's biggest brands. However, Jon became disillusioned with the industry and realized he was caught up in a story he didn't believe in: the consumer story.Through his book and his organization, Jon advocates for a new way of thinking, shifting the dominant story of the individual in society from consumer to citizen; reframing the moment in which we're living as a time of huge civic opportunity, emphasizing the world of possibility for countries, cities, organizations if they embrace the Citizen StoryJon’s book may be the most important book I’ve read in years and I am convinced the story shift he’s advocating and fighting for will be pivotal if we are to overcome the meta-crisis we are facing as humans and as a planet. Now over to JonSocial Linkedin TwitterNCP Twitter What we discuss 00:00 Intro 02:30 Who is Jon?06:30 Who or what made Jon?13:45 What Jon is working to achieve with Citizens Story16:30 The subject story17:40 Jon’s role 20:00 Examples of the Citizen story is emerging28:28 Discoverability of initiatives30:35 Three key phases - naming, connecting and illustrating 33:30 The Taiwan example 36:30 The Steps people can take 40:00 Other examples of Citizen story emerging 42:30 The Tower Analogy43:55 The Citizen Index 48:30 Spreading the message49:30 Growth and the Citizen story 53:00 How to Market differently and consider growth56:45 Growing Citizen agency1:00:20 The 3 P’s - Purpose, Platform, Prototype1:02:30 Jon on AI 1:04:30 Designing AI from within the Citixen story1:08:30 Citizen story in the USA1:13:00 Cooperatives role 1:15:00 Emergence of Citizen story Links in the showCitizens BookNew Citizen Project PFG Doncaster Berkana Institute Citizen University How to Citizen Marshall McLuhanSand Talk Hosted on Acast. See acast.com/privacy for more information.
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