In this episode, host Wendy Coulter discusses the transformative power of branding with guests Hannah Jernigan and Lee Whitley. Lee Whitley, a recruiter who transitioned from software sales to building his own business, shares his journey and insights on adapting strategies to thrive in fluctuating markets. The conversation touches on themes like the Hummingbird Effect, the importance of strong branding, and leveraging personal networks. Lee also offers practical advice for businesses looking to make an impactful change while discussing his unique approach to recruiting that sets his firm apart. Join us for an inspiring discussion about innovation, consistency, and the power of personal connections in driving business success.00:00 Introduction to Wendy Coulter and Branding00:54 Meet Hanna Jernigan01:10 Joy and Holiday Plans02:10 Introducing Lee Whitley03:23 Lee Whitley's Career Journey06:44 The Hummingbird Effect in Recruiting09:00 Building Elite Teams20:21 Unexpected Outcomes and Advice23:38 Networking and Consistency28:33 The Power of Words and Final Thoughts

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