Join Wendy Coulter, CEO of Hummingbird Creative Group, as she discusses the power of the Hummingbird Effect with Briana Carter, a seasoned marketing strategist in the architecture, engineering, and construction industry. Learn how small tweaks in marketing and branding can lead to significant business impacts, from increasing company valuation to cultural shifts within your team. Briana shares her journey and insights, highlighting the importance of understanding the stories at the heart of the business, leveraging thought leadership, and the art of strategic content repurposing. Perfect for CEOs, marketing leaders, and anyone looking to drive real change in their organization.00:00 Introduction to Hummingbird Creative Group01:10 Meet the Team: Hanna02:09 Guest Introduction: Briana Carter02:40 Briana's Journey in the Industry03:22 The Brilliantly Bonkers Tagline05:31 Educational Background and Career Path13:07 Transition to Marketing16:35 First Job Experiences19:46 Moving to Colorado and Career Growth23:14 Joining Page and Future Prospects24:58 Acquisition by Stantec: Embracing Change25:33 Navigating the Transition Phase27:18 The Hummingbird Effect in Marketing27:47 Social Media and Rebranding in Construction30:12 COVID-19: Challenges and Opportunities31:15 Capturing Stories from the Field33:21 Leveraging Thought Leadership37:02 Innovative Proposal Strategies39:57 Adapting to New Opportunities49:57 Advice for Marketers: Asking Questions and Taking Initiative53:24 Conclusion: Recap and Final Thoughts

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