In this episode, Wendy Coulter, president of Hummingbird Creative Group, and Hanna Jernigan explore the concept of the Hummingbird Effect with guest Kedma Ough, COO of Ninja VA. Discover how small innovations in branding and marketing can lead to significant business results. Learn about Kedma's journey, the transformation from a placement agency to a coaching company, and the impact of a mindset shift on company culture and growth. Tune in for insights on leadership styles, fostering innovation, and creating a successful hybrid workforce.00:00 Introduction to Hummingbird Creative Group01:04 Meet Hannah Jernigan: Marketing Strategist01:23 Guest Introduction: Kedma Ough and Her Journey02:25 Kedma's Background and Ninja VA05:01 The Hummingbird Effect in Business08:36 Transitioning from Staffing to Coaching13:23 Challenges and Solutions in VA Management19:39 Company Growth and Culture Shift23:22 Cultural Challenges and Leadership Expectations24:56 Empowering Employees and Generational Wealth28:19 Leadership Styles and Their Impact34:01 Innovation and the Art of Imagination39:48 The Hummingbird Effect in Action

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