In this insightful episode, Wendy Coulter and Roy Osing discuss the essential steps to building a strong brand and unlocking unprecedented business results. Wendy, a brand expert, introduces Roy, a disruptor who took a startup to $1 billion in sales. Together, they unpack Roy's unique 'Be Different or Be Dead' approach, the importance of strategic game planning, hiring for goosebumps, and executing innovative processes. Learn the keys to creating gas-worthy experiences, transforming cultures, and achieving remarkable growth by embracing audacious, unheard-of ways.00:00 Introduction to Wendy Coulter and Branding01:04 Meet Hannah: Fun Facts and Snow Outfits02:24 Introducing Guest Roy Osing: Be Different or Be Dead03:40 Roy's Journey: From Startup to Billion-Dollar Sales04:30 The Importance of Differentiation and Innovation08:47 Creating a Strategic Game Plan10:53 Innovative Approaches to Customer Engagement18:30 Eliminating Dumb Rules for Better Customer Experience20:47 Roy Osing's Company and Its Evolution23:04 Hiring for Goosebumps: Building a Caring Team32:11 The Goosebumps Story and Hummingbird Effect32:34 Measuring Customer Perception33:54 Creating a Caring Culture36:33 Challenges in Small and Large Businesses37:48 Leadership and Execution39:53 Strategic Game Plan and Execution41:40 Innovation and Simplification41:59 Case Study: Lawn Cutting Business43:51 Setting Growth Targets44:54 Differentiation and Customer Focus51:34 The Importance of Deletion in Innovation52:50 Startup Growth and Challenges01:00:57 Be Different or Be Dead01:01:29 Conclusion and Contact Information

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