Prateek Mathur, Founder of Activated Scale, unpacks how flexible sales talent is changing hiring. We cover why outcomes best measure sales roles, how companies bring on fractional SDRs, AEs, and leaders in under 10 days, and why a clear sales process and onboarding plan beat long interview loops. Prateek shares use cases across Series A to C, from testing new territories to handling peak quarters, plus practical guardrails like monthly retainers with first quarter commitments and not selling to the same buyer persona across multiple gigs. If your sales metrics need a lift, this playbook shows how to align flexibility with revenue.

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