Ronak Trivedi is the Co-Founder & CEO of Pietra.
A Pietra membership unlocks access to cost-plus pricing across software, logistics, sourcing, and marketing tools; all while earning cashback every time you spend on your business.

Takeaways

The journey from the University of Waterloo to founding his own company.
Top lessons learned from working with Travis Kalanick at Uber and Cloud Kitchens.
The major pivot Pietra made and how to do pivots well.
The future of e-commerce.
Thoughts on competition and competitors building a similar product.
Building infrastructure, logistics and other challenging pieces of e-commerce.
Pietra's membership model.
Connecting global factories with a global network of founders and new businesses.
How Pietra works with factories and digitizes them.
Raising money and how Pietra raised from Founders Fund, Andreessen Horowitz, TQ Ventures, M13 and others.


Chapters
00:00 Introduction and Journey into US Tech
04:21 Early Days at Uber and Learnings
16:07 Learnings from Working with Travis at Uber
20:10 Filling the Gap in the E-commerce Industry
26:49 The Future of E-commerce and Building Infrastructure
29:40 The Importance of Customer Satisfaction and Profitability
31:25 Enabling All-in Experience of Building a Company
33:14 Owning the End-to-End Supply Chain
37:26 The Membership Model: Discounted Software and Services
41:12 Connecting Factories with a Global Network
47:50 Dealing with the Roller Coaster Ride of Being a Founder
50:07 Journey of an Entrepreneur

Keywords
Ronek Trivedi, Pietra, journey, engineering, Uber, startup, pivot, marketplace, creative entrepreneurs, Travis Kalanick, lessons, opportunities, building a business, e-commerce, Shopify, Pietra, platform, infrastructure, digital landscape, entrepreneurship, business, future, tools, products

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