Jonathan Metrick is a Partner and the Chief Growth Officer at Sagard.Sagard is a global multi-strategy alternative asset management firm active in venture capital, private equity, private credit, and real estate. Takeaways- The Evolution of Growth Roles- First Steps After Raising Capital for GTM- Balancing Traditional and Digital Marketing Channels- Consumer Attention and Trust in Fintech- Rules Around Investing in New Marketing Trends- Building a Growth Team- In-House vs. Outsourcing: Finding the Right Balance- The Rise of Founder-Led Growth- The Impact of AI on Sales and Marketing- Traits of Effective Growth Leaders- Finding Growth Talent: Where to Look- Retention StrategiesChapters00:00 The Evolution of a Growth Role02:27 Engagement Models with Portfolio Companies04:05 First Steps After Raising Capital06:35 Acquisition Channels and Strategies09:22 The Impact of Funding Amounts on Growth12:20 Balancing Traditional and Digital Marketing Channels15:18 Consumer Attention and Trust in Fintech18:06 Investing in New Marketing Trends20:27 Building a Growth Team23:05 In-House vs. Outsourcing: Finding the Right Balance23:22 The Rise of Founder-Led Growth25:42 Deep Sponsorships: Going Beyond Surface-Level Marketing28:55 The Impact of AI on Sales and Marketing33:12 Traits of Effective Growth Leaders35:07 Finding Growth Talent: Where to Look36:49 Emerging Trends in Marketing Roles39:54 Retention Strategies in a Growth-Focused World42:28 Navigating Hard Times: The Importance of Support NetworksKeywordsSagard, growth role, revenue acceleration, go-to-market strategy, product market fit, acquisition channels, funding impact, marketing strategies, consumer attention, team building, founder-led growth, marketing strategies, AI in sales, growth leadership, retention strategies, sponsorships, outsourcing, marketing roles, business growth, personal support networks

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