Connor Turland is the Co-Founder and CEO of Ceedar.Ceedar is the last bookkeeper you'll need to hire. It's time to retire the old ways. With Ceedar, you get done-for-you bookkeeping, up-to-date financials and maximized tax deductions, all on a modern platform that integrates well.Takeaways- Early Founder Experiences- When Your Co-Founder is Also Your Spouse- Identifying Gaps in the Bookkeeping Space- The Aesthetics of Software: Beauty Meets Functionality- Integrations: Building a Seamless Experience- Targeting the Right Customer Base- Go-to-Market Strategies: Word of Mouth and Influencers- Leveraging AI for Efficiency- Raising Funds: The Seed Strapping Approach- Pricing Strategies in a Competitive MarketChapters00:00 The Genesis of Sprillow and Early Experiences05:02 Co-Founder Dynamics: Balancing Work and Marriage08:13 Identifying Gaps in the Bookkeeping Space12:06 The Aesthetics of Software: Beauty Meets Functionality13:54 Integrations: Building a Seamless Experience17:51 Targeting the Right Customer Base22:00 Go-to-Market Strategies: Word of Mouth and Influencers24:49 Leveraging AI for Efficiency30:07 Raising Funds: The Seed Strapping Approach31:52 Pricing Strategies in a Competitive Market41:57 Dealing with Hard Times: Grounding PracticesKeywordsSprillow, Ceedar, co-founder dynamics, bookkeeping, AI, software aesthetics, integrations, customer base, go-to-market strategies, pricing strategies

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