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Listen "Episode #66: Use win-loss interviews to replace intuition-based decisions with data-driven insights"
Episode Synopsis
In this episode of The GTM Pack podcast, we interview Joshua Fryszer, Owner at Aha! Research based in Melbourne, Australia.
In this conversation, we dig into:
💡 What win-loss analysis is & why should PMMs conduct them
💡 Why customer/prospect research is so important to revenue growth
💡 How to determine, externally communicate, & train others on the voice of the customer/prospect
& more!
#gtm #productmarketing #marketresearch
In this conversation, we dig into:
💡 What win-loss analysis is & why should PMMs conduct them
💡 Why customer/prospect research is so important to revenue growth
💡 How to determine, externally communicate, & train others on the voice of the customer/prospect
& more!
#gtm #productmarketing #marketresearch
More episodes of the podcast The GTM Pack Show
Episode 146: The “Invisible Pipeline” Is Real: Move Customer References to the Top of Funnel
29/09/2025
Episode 142: How Product Marketers Can Own Pricing Strategy and Earn Their Seat at the Table
26/08/2025
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