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Listen "Episode 141: Marketing to Skeptical Audiences Product Marketing, Security, and AI"
Episode Synopsis
In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Stas Neyman, Director of Product Marketing at Akamai, to unpack the art (and challenges) of marketing to technical and security-minded audiences.They dive into:-Why technical audiences are skeptical of marketing - and how to earn their trust-How to market security solutions without fluff (and avoid credibility traps)-The role of analysts, peer validation, and technical proof in enterprise buying decisions-Best practices for competitive positioning without falling into feature wars-How product marketers can support sales teams during enterprise security reviews-The future of AI adoption in the enterprise and its security implicationsIf you’re in B2B product marketing, sales, or security, this is a playbook on how to communicate with the most skeptical - and most important - audiences.🎧 Subscribe to #TheGTMPack for weekly episodes with modern GTM leaders.#TheGTMPack #ProductMarketing #B2BMarketing #SalesEnablement #SecurityMarketing #Akamai #AIinSecurityTry our tool for free: https://followup.assetmule.ai/
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