Anthony Haynes writes: On this podcast, we like to explore best practice in content development and content marketing. What does best practice look like? What mindset and processes are required to support its development - and, especially, to enable consistently high quality? in this episode, we learn from a remarkable content producer, TREW Marketing. Our star interviewee, Lee Chapman (President of Trew) reveals what has made Trew so productive and has enabled them consistently to meet high standards.In the process, the interview contributes to The Grey Lit Café's sustained exploration of what we consider to be an under-researched theme - the relationship between content marketing and grey literature.Links'An industrial marketer's guide to generative AI''Generative AI for marketing''2023 state of marketing to engineers''An engineer's guide to B2B content marketing'Further listeningIf you enjoyed listening to this thesis, you might enjoy the following:Cooms, business, and creativity: interview with Stephanie ShirleyWriting reports successfully: a professional viewCreditsSound production: Bart HallmarkMusic: from Handel's Water Music, courtesy of the United States Marine Band and Marine Chamber OrchestraSupport the showAbout the publisherThis episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences. We provide consultancy mentoring editing and writing training and work on presentations, bids and proposals, and publications (for example, reports and papers).To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.

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