The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

Por: Erica Seidel
The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

For our sixth season, we're focused on the race to reduce risk when it comes to a match between a company and a CMO. How can you find out what you need to find out – BEFORE saying yes – so that you make a match that sticks and flourishes?

Join me, Erica Seidel, for The Get. You will learn a ton.

The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruiting the 'make money' type of marketing leaders rather than the 'make it pretty' ones. To learn more visit theconnectivegood.com.

The Get is produced by Simpler Media Productions.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
56 episodios disponibles

Latest episodes of the podcast The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

Winning the Bigger CMO Mandate: Insights From Hundreds of B2B SaaS Marketing Leaders 06/11/2025
The AI-Native CMO: Rewiring Marketing For Warp Speed 23/10/2025
How to Buck the Trend of Short-Lived CMOs 09/10/2025
Delivering on the Supply Chain of Revenue As a SaaS CMO Today 25/09/2025
Why Some SaaS CMOs Flourish in PE-Backed Orgs, and Others Flame Out 11/09/2025
Inside the Great Reinvention of the SaaS Marketing Org 28/08/2025
What It Really Takes to Build a CEO-CMO Partnership That Works 14/08/2025
Combining Strategic Intent With Hyper-Experimentation: The CMO's Guide 31/07/2025
The Race to Reduce Risk in CMO Recruiting: Highlights from Season 6 of The Get 12/12/2024
Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies 14/11/2024
What CEOs Fear Most When Hiring CMOs 31/10/2024
Is the Candidate with the Perfect Scale-up Experience Actually a Risk? 26/09/2024
What Veteran CMOs Know That First-Timers Don't 12/09/2024
Avoiding Red Flags & Decision-Making Flaws in CMO Recruiting 29/08/2024
Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together 15/08/2024
CMO Secrets to Maximize Recruiter & Network Relationships 01/08/2024
Everything a Good SaaS CMO Should Find Out Before Saying Yes to a Job… and How and When To Find it Out 18/07/2024
The CMO and Board Relationship in B2B SaaS: From Fraught to Functional to Fantastic (Highlights from Season 5 of The Get) 29/06/2023
How To Be The CMO Who Gets Tapped For Board Seats 15/06/2023
Building a Win-Win Relationship With Your Board 01/06/2023
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