This episode kicks off the 7th season of The Get podcast. Host Erica Seidel introduces this season's theme, which is about how SaaS marketing orgs are changing, in both seismic and subtle ways.We share a deep dive with guest Claudia Lee. Claudia is a CMO with a unique background in both partner marketing and product marketing. She spoke at a rare moment of reflection while transitioning from a CMO role at CertifID to a new CMO role at Celigo.You'll hear perspectives and practical advice about: How to use the theme of "enabling conversations" to frame marketing's contribution both internally and externallyHow to combine strategic intent with hyper-experimentation for smart executionBuilding a team from scratch, especially in a partner-led GTM modelThe critical soft skills that are making the difference today for SaaS marketing teamsWhat a contextually aligned marketing team is, and how it provides the best resultsNavigating the tension between short-term results and long-term impactApproaching AI as a tool, not a threatQuestions to anticipate from the CEO when exploring a new CMO role00:00 Welcome to The Get: Season 7 Kickoff00:16 Understanding Our Audience01:17 Introducing Claudia Lee02:14 Claudia's Marketing Journey04:52 The Role of Marketing in Business Growth08:07 Enabling Conversations: A Marketing Philosophy12:30 The Evolution of SaaS Marketing15:28 Partner Marketing Insights22:22 The Impact of AI on Marketing25:04 Hiring and Developing Marketing Leaders31:05 Final Thoughts and FarewellThe Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.The Get’s host is Erica Seidel, who runs The Connective Good, the executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS. If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety, rather than the ‘make it pretty’ variety, contact Erica at [email protected]. You can also follow Erica on LinkedIn or sign up for her newsletter at www.theconnectivegood.com. The Get is produced by the team at Simpler Media Productions.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Ver todos los episodios