Did you know that more people use and interact with messaging platforms like WhatsApp and Snapchat than they do with social media apps? The question is why are messaging apps so important and how did they get that way? And what opportunities do they present? In this episode of the Impact Podcast, Joe Rideout, product manager at Kik, a messaging app with over 300 million users, answers those questions and more. You’ll hear about: -Some of the trends that gave rise to messaging platforms like Kik -The three attributes of messaging apps that make them so powerful -Why there’s so much hype around bots -WeChat as an example of what’s to come in messaging -The ongoing debate around apps vs bots

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