OpenWeb’s Tiffany Xingyu Wang on making publishers sustainable with first-party data

20/01/2023 31 min Temporada 2022 Episodio 23

                    OpenWeb’s Tiffany Xingyu Wang on making publishers sustainable with first-party data

Listen " OpenWeb’s Tiffany Xingyu Wang on making publishers sustainable with first-party data "

Episode Synopsis


In this episode of the Georgian Impact Podcast, we talk to Tiffany Xingyu Wang, OpenWeb’s first-ever Chief Marketing Officer. With a mission to “save online conversations,” OpenWeb wants to improve the quality of conversations online while enabling conversation-based advertising, which allows brands to connect with their most active audiences. Through connecting with audiences, publishers can garner first-party data for ad targeting — a valuable tool as publishers prepare for the disappearance of third-party cookies.