How Maxol is Redefining the Customer Journey

The Future of Convenience
12/05/2025 39 min
How Maxol is Redefining the Customer Journey

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Episode Synopsis

How does Irish convenience retail giant Maxol harness technology to excel at its world-renowned customer-centric strategy? Join Brian Donaldson, CEO of Maxol, and Brad Sandys from Urgent as they discuss the evolution from fuel-focused operations to modern multi-energy hubs designed around exceptional customer experiences.

See Maxol's entry in The Best EV Hub in the World Competition: https://www.globalconveniencestorefocus.co.uk/best/entries-25/maxol-newbridge-kildare-ireland

With special guests:
Brian Donaldson, CEO, The Maxol Group and Brad Sandys, Head of Business Development, Urgent

Hosted by:
Carolyn Schnare and Nick Scherzer

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