Mike and Joce discuss the definition of fundraising: relationship development for a purposeful outcome. They talk about why developing relationships is important, rather than just treating your supporters like an ATM. They also discuss how to embed strategies to lead to a purposeful outcome. Whether you are reaching supporters through emails, socials, campaigns and appeals, face to face fundraising or events - we hope this definition is useful in helping you shape your communications, so you can increase your impact as an organisation.  About Charitabl.The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.The Charitabl. Agency takes the stress out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.Connect with us on LinkedIn to keep the conversation going – we would love to work with you to accelerate your impact. 
Be sure to like, review and subscribe to The Fundraising Podcast! To stay up to date with all things Charitabl. follow us on:Charitabl. App Instagram and LinkedInCharitabl. Agency Instagram and LinkedIn

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